The demand for electric vehicles has been rising rapidly, and as of 2024, electric two wheelers account for 30% of the market. Leading manufacturers like OLA, Bajaj, TVS, Ather are currently dominating the Indian electric scooter space. OLA electric continues to lead the pack, having achieved a remarkable milestone of 2.5 lakh units sold in 2024 alone. Despite facing challenges in scaling to the same level, Ather has still managed to secure approximately 53,000 units in sales for 2024. Their focus on premium quality and customer satisfaction has helped build a loyal customer base.
With the launch of Ather Rizta, Ather Energy has introduced what could be the perfect family electric scooter. The Rizta comes with two variants, Rizta S & Rizta Z. The scooter combines practicality, style and enhanced features to cater to a broader range of customers. This new addition to Ather’s lineup has the potential to drive significant growth for the company. This strategic move might just be the boost Ather needs to strengthen its market position and close the gap with competitors. Let’s dive into what Ather Rizta really brings to table.
Features of Ather Rizta:
The new Ather Rizta has some impressive and innovative features:
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- Google Maps Integration: Equipped with Google Maps platform allowing you to view real time traffic updates, access two-wheeler routes and lot more.
- Bluetooth Connectivity: Connect your phone via Bluetooth to answer calls and listen to music directly from dashboard.
- Alexa Compatibility: The new Rizta comes up with Alexa-compatibility. Enabling you to use Voice command to control over 50 features.
- WhatsApp Integration: Stay connected with your loved ones by viewing important WhatsApp messages right on the dashboard.
Safety:
The Rizta offers an impressive range of safety features for this price point.
- Share live location: This is a standout safety feature that every scooter should include. With just three clicks, you can instantly share your live location even while driving, allowing your loved ones to track you in real-time.
- Tow & Theft Alerts: If your vehicle gets towed or even if anyone tries to steal it, you will get a notification from the app, also the lights will flash to alert others nearby.
- Auto-hold: Another cool feature Rizta offers is, whenever you stop on inclines, you won’t roll back and forth.
Skid Control: The scooter gets better stability control because of skid control, which rides through, wet, sandy and bump roads easily.
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Conclusion:
The Ather Rizta proves to be a perfect family scooter and an exciting addition to the electric market. With its innovative features, including Alexa compatibility, Bluetooth connectivity and real-time navigation, it purely provides convenience and safety to its users. The scooter’s practical design and tech-forward enhancements makes it an ideal choice for families and urban commuters.
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